USE CASE

MAP Monitoring Software for Brands

Catch every Minimum Advertised Price violation, unauthorized seller, and gray market listing across Amazon, eBay, and every marketplace your brand sells on — automatically, every day. No manual audits, no missed violations.

PAIN POINTS

Why Manual MAP Monitoring Fails Brands Today

  1. 01

    Unauthorized Sellers Erode Your Margin

    Gray market sellers undercut your authorized retailers on Amazon, eBay, and regional marketplaces. By the time your channel partners complain, you've already lost weeks of compliant sales.

  2. 02

    Spreadsheets Can't Track Every Marketplace

    Your brand sells across Amazon US, Amazon EU, eBay, Walmart, regional marketplaces, and direct dealer sites. Checking each one manually means you audit once a month — and miss violations every other day.

  3. 03

    Violation Reports Without Evidence Don't Stick

    When you finally spot a MAP violation, you need screenshots, seller details, listing URLs, and timestamps before marketplaces will act. Manual evidence collection is slow — and violators update their listings before you file.

  4. 04

    Gray Market Imports Hide in Plain Sight

    Unauthorized distributors import from low-price regions and resell across borders. Without automated monitoring, these gray market sales look identical to legitimate listings until customers complain about warranty or packaging differences.

  5. 05

    Your Brand Protection Tool Doesn't Cover Your Real Sources

    Off-the-shelf brand protection platforms cover the big marketplaces but miss regional sites, niche distributors, and B2B catalogs where gray market activity actually starts. You need monitoring that works on any website, not just the supported list.

EUR 0.15

Per 1,000 listing pages checked — pay for what you collect, no plan and no seats

36

Ready-made marketplace and retailer endpoints, plus any public URL you add yourself

5

Free requests on every new account — run your own worst offender before you commit

HOW IT WORKS

How ScrapeWise MAP Monitoring Works

01

Configure Your MAP Policy

Upload your authorized dealer list, product catalog, and MAP pricing rules. ScrapeWise learns what compliant listings look like for every SKU and every channel.

02

Daily Cross-Marketplace Monitoring

ScrapeWise scans Amazon, eBay, regional marketplaces, and any website you add to the watchlist. Every listing is matched to your catalog and checked against your MAP policy automatically.

03

Enforce With Evidence

Violations are flagged with full evidence — seller ID, listing URL, price history, screenshots. Export to your brand protection team or marketplace takedown workflow in one click.

One Violation, Traced From Listing to Evidence Packet

This is the actual sequence behind a single MAP flag — PWR-DRL-18V, an 18V cordless drill with a EUR 199.00 MAP, against four live listings that all look like it.

  1. Match the Listing to the SKU First

    Before any price is compared to policy, each listing is matched to your catalog. "18V Cordless Drill Kit", "Cordless Drill 18V (import)" and "Drill 18V + 2 batteries" are parsed into brand, voltage, kit contents and condition. The two-battery bundle is a different offer and is held, not compared — a bundle at EUR 239.00 is not evidence of anything.

  2. Test the Price Against Policy, Not Against the Market

    MAP is a floor you set, so the comparison is absolute. EUR 164.00 on an EU marketplace is EUR 35.00 under policy. The open-box eBay listing at EUR 149.00 is excluded, because used and refurbished condition normally sits outside MAP policy — flagging it would waste an enforcement cycle and weaken the packet that matters.

  3. Attach the Seller and the Trail

    The one real violation is logged with the seller identity, the listing URL, the advertised price, the timestamp and every earlier price recorded for that listing. That trail is what separates a takedown request that sticks from an email a marketplace ignores — it shows the violation was sustained, not a display error on the day you looked.

What a MAP Check Has to Read Before It Can Flag Anything

Most false MAP alerts are not price-reading errors. They are context errors — the price was read correctly on a listing that policy never covered. These are the four fields that decide whether a flag is enforceable.

Seller Identity

The same listing page can carry a dozen offers from a dozen sellers, and only some of them are on your dealer list. A check that reads the page price without reading who is offering it cannot tell an authorized dealer running a sanctioned promotion apart from a gray-market importer. Seller identity is what turns a price into a violation.

  • seller_name
  • seller_id
  • is_authorized
  • fulfilment

Condition and Offer Type

Used, open-box, refurbished and clearance listings usually sit outside MAP policy entirely. So do bundles, which advertise a package price against a single-unit floor. Both produce prices below MAP that are not violations, and both flood an enforcement queue with cases that get thrown out.

  • condition
  • is_bundle
  • units_in_listing
  • offer_type

Advertised Price vs Checkout Price

MAP governs the advertised price, which is not always the largest number on the page. Strike-through anchors, member pricing, and basket-level discounts each sit in a different place in the markup, and picking the wrong one produces either a phantom violation or a missed one. The advertised figure has to be identified specifically, not scraped generically.

  • advertised_price
  • list_price
  • checkout_price
  • currency

Market and Currency

A MAP policy is denominated per market. International storefronts decide currency and tax treatment from session state rather than the URL, so a listing requested without pinning the market can return a figure from a country your policy does not govern. Comparing that number against a euro floor manufactures violations that do not exist.

  • market
  • currency
  • price_incl_tax
  • locale

Three Outcomes, Not Two

A MAP tool that returns only "compliant" or "violation" is hiding the cases that actually consume your team's time. Every checked listing lands in one of three states, and the middle one is where most listings go.

  • Violation — Enforceable

    An in-scope, new-condition, single-unit listing priced under policy by a seller you can identify. Evidence is attached and it is ready for a takedown request or a dealer conversation. The EUR 164.00 import listing above.

  • Out of Scope — Excluded

    Used, open-box, refurbished or bundled. Priced below MAP and not a violation. These are kept visible so you can see what was excluded and why, rather than quietly dropped — a policy change can pull them back in scope.

  • Unidentified Seller — Review

    In scope and under policy, but the storefront name does not resolve to anyone on your dealer list. Often a dealer trading under a marketplace alias, occasionally a genuine unauthorized reseller. A person decides which, before it becomes an accusation.

What You Send, What You Receive

You supply the policy and the channels. You receive a dated compliance row per listing, with the seller and the evidence already attached.

You give
  • Your MAP policyrequired

    SKU, MAP floor and market. CSV upload or API push. This is the number every in-scope listing is tested against.

    PWR-DRL-18V, EUR 199.00, DE
  • Authorized dealer listrequired

    Seller names, storefront names and marketplace seller IDs. Anything not on this list is treated as unidentified rather than unauthorized.

    Dealer BVamazon.de seller A1B2C3dealer-site.nl
  • Channels to monitorrequired

    Marketplaces, regional sites, dealer storefronts and B2B catalogs, by domain or by listing URL. Any public page qualifies.

    amazon.deebay.co.ukdealer-site.nl
  • Scope policyoptional
    • Exclude used, open-box and bundles

    On by default. Out-of-scope offers are recorded and labelled, but never raised as violations.

  • Sweep scheduleoptional
    • Daily
    • Every few days
    • Weekly
    • On demand

    How often the full channel list is re-checked. Daily is the default, with on-demand runs for peak periods.

You get

One row per listing checked, 11 columns each

  • sku
  • map_price
  • channel
  • listing_url
  • advertised_price
  • seller_name
  • is_authorized
  • condition
  • status
  • first_seen
  • checked_at

Delivered by REST API, CSV export or a scheduled email. Every flagged row carries the listing URL and the timestamp it was checked at, which is what a takedown filing asks for.

The Compliance Row You Actually Receive

One row per listing per sweep, keyed to your SKU and your policy. This is the drill example as it lands in your system.

skumap_pricelisting_urladvertised_priceseller_nameis_authorizedconditionstatus
PWR-DRL-18VEUR 199.00amazon.de/dp/...EUR 199.00Dealer BVyesnewcompliant
PWR-DRL-18VEUR 199.00marketplace-eu/i/...EUR 164.00NordImportnonewviolation
PWR-DRL-18VEUR 199.00ebay.co.uk/itm/...EUR 149.00toolshed_uknoopen boxout_of_scope
PWR-DRL-18VEUR 199.00dealer-site.nl/p/...EUR 239.00dealer-site.nlyesnew — bundleheld
BUILD VS BUY

Build the Sweep, or Buy the Evidence

Feature
Manual Audits + Scripts
Scrapewise
Coverage
The marketplaces someone had time for this month
Every channel on the list, every run — including regional and B2B sites
Seller identity
Read off the page by eye, recorded inconsistently
Captured per offer and checked against your dealer list
False positives
Used and bundled listings reach the enforcement queue
Condition and bundle status read first; out-of-scope offers labelled, not flagged
Evidence
Screenshots taken after the fact, if the listing still exists
URL, seller, price, timestamp and price trail captured at detection
Proving it was sustained
A single screenshot, easy for a seller to dismiss
Every prior run retained, so the trail shows duration
What you compare on cost
Analyst hours plus the margin lost during the detection gap
EUR 0.15 per 1,000 listing pages, 5 free requests to test
BENEFITS

MAP Monitoring That Actually Catches Violations

Daily Marketplace Sweeps

Daily Marketplace Sweeps

ScrapeWise monitors every listing, every seller, every marketplace — every day. New violations surface in hours, not weeks. Respond before unauthorized sellers erode authorized-dealer trust.

Any Marketplace, Not Just the Big Ones

Any Marketplace, Not Just the Big Ones

Unlike brand protection tools tied to a supported-sites list, ScrapeWise monitors any public website — Amazon, eBay, Walmart, regional marketplaces, industry directories, and niche B2B catalogs where gray market activity starts.

Violation Evidence, Captured Automatically

Violation Evidence, Captured Automatically

Every detected MAP violation is logged with seller name, listing URL, price, date, and historical price trail. Evidence packets for marketplace takedowns and dealer enforcement are ready the moment you need them.

Your Unauthorized Sellers Are Pricing Today. Are You Watching?

Start automated MAP monitoring across every marketplace your brand sells on. ScrapeWise catches violations the day they happen — with the evidence you need to enforce.

FAQ

Frequently Asked Questions

Common questions about MAP monitoring, gray market detection, and brand protection with ScrapeWise.

MAP monitoring (Minimum Advertised Price monitoring) is the process of tracking every online listing of your products to detect when sellers advertise below your MAP policy. Effective MAP monitoring covers authorized retailers, unauthorized sellers, marketplaces like Amazon and eBay, and regional sites — daily, with evidence captured automatically.